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RE/MAX  National Advertising

 

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More Information RE/MAX National Advertising

In addition to advertising placed by individual RE/MAX Sales Associates, large-scale advertising is produced by RE/MAX regions and by RE/MAX International. RE/MAX launched its first national television advertising campaign in 1999. Today, it advertises across North America on:

bullettelevision,
bulletradio,
bulletinternet
bulletpopular print publications
bulletsporting events & sponsorships
bulletcommunity involvement events & sponsorships.

National advertising campaigns are financed through Sales Associates' contributions to the RE/MAX International Creative and Promotion Fund. The campaigns provide RE/MAX Affiliates with a unified advertising theme that can be used anywhere in the system.

Promotional packages in the multimedia campaigns include television and radio commercials, ad slicks, farming brochures, and other tools to aid Affiliates in their marketing and recruiting efforts. The RE/MAX International Creative and Promotion Fund advertises its materials in a printed catalog, and many of the items are available on RE/MAX Mainstreet.

Group advertising is designed to promote the quality of RE/MAX Sales Associates to the public: It all adds up to more global exposure and countless billions of personal promotion impressions worldwide.

In addition, RE/MAX has received continent wide publicity through articles in major publications, from Entrepreneur and Success magazines to The Financial Times and The Wall Street Journal.

Radio Advertising

NCAA Men's Basketball Championship
In 2008, the RE/MAX sponsorship of Westwood One radio programming included coverage of the 2008 Olympics in Beijing. RE/MAX also had a significant presence during NFL coverage and March Madness of the NCAA Men's Basketball Tournament. In addition to RE/MAX commercials, the NFL and NCAA broadcasts included announcers mentioning the "RE/MAX Play of the Game" and the "RE/MAX Broadcast Booth."

In 2009, the United States radio campaign will generate millions of impressions among our target audience.

SLAM DUNK 2008: RE/MAX is poised to score big as returning sponsor of the NCAA Men's Basketball Tournament.RE/MAX agents can personalize radio ads and music with the 2009 RE/MAX Advertising Kit, distributed to each office.

RE/MAX Online Advertising

RE/MAX was the first major real estate organization to have a presence on the Internet. Today millions of visitors come to remax.com to search homes for sale via LEADSTREET, our nation wide MLS, agents and real estate tips. The RE/MAX URL address appears in every national TV commercial and print ad. RE/MAX International's association with national television and radio networks provides includes Web ads or links to remax.com.

These promotions have included some highly visible sites, such as Discovery.com, The Wall Street Journal Radio, and loudobbsradio.com..

 
RE/MAX Print Advertising

In 2007, RE/MAX ads in national print publications will bring the projected impressions of all North American advertising to more than 7.1 billion for the year.

Some of the print publications that have featured RE/MAX ads include: Time, People, Money, Fortune, National Geographic, This Old House, Real Estate Professional, Mobility  and CCIM Journal.
 

TV Advertising

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Associate Growth Means More Ad Dollars.
RE/MAX TV Advertising Impressions

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TV Advertising Impressions in billions in N. America.

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TV 2009 Advertising Share of Voice
Prime-time RE/MAX images fill television screens in homes across the United States and much of Canada. Since 2001, RE/MAX has held the dominant share of real estate advertising impressions on U.S. television among adults 25-54.

A list of RE/MAX commercials, by date and network, is sent quarterly to every RE/MAX office in North America and appears on RE/MAX Mainstreet. Offices and agents can purchase ads and customize them with personalized contact information.

RE/MAX ads appear in many prime time shows including: "Dateline," "CSI: Miami," "Law and Order," "The Office," "Heroes," "Without a Trace," "Lost," and "20/20." See a list of networks and shows featuring RE/MAX advertising.

The new ads, along with the entire 2009 RE/MAX television campaign, can be viewed on the RE/MAX's YouTube page at www.youtube.com/remaxintl.

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More then 1 billion spent annually.
Impressive Facts

● In 2008, the RE/MAX network's collective brand marketing impressions are projected to reach 15 billion.

● For the past six years, RE/MAX has held the dominant share of real estate advertising impressions on U.S. television among adults 25-54.

● Offices and agents can purchase ads and customize them with personalized contact information.

● 2008 radio impressions are expected to top 4 billion in the United States

● The 2008 'March Madness' sponsorship includes 199
30-second commercials on Westwood One, and will generate more than 242 million consumer impressions.

● Through the "Touchdown for Kids" program, RE/MAX donates $100 to Children's Miracle Network for each touchdown scored during NFL games broadcast on Westwood One Radio.

● In 2007, RE/MAX ads in national print publications will bring the projected impressions of all North American advertising to more than 7.1 billion for the year.

● 2008 TV impressions are expected to top 4 billion in North America.

● While many of the real estate industry’s biggest players are scaling back their TV buys due to economic realities, the RE/MAX share of voice for national TV advertising jumped from 50% in 2008 to 99.9% in the first quarter of 2009.   RE/MAX remains committed to being visible where consumers still spend a significant amount of their leisure time – in front of a television set.

● RE/MAX Affiliates have raised more than $75 million for Children’s Miracle Network since 1992.

● The RE/MAX Hot Air Balloon generates millions of impressions annually around the world.

● About 100,000 people see the Sale Away Special Shape Balloon every time it flies.

 

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is an independently owned and independently operated franchise of RE/MAX International Inc. The RE/MAX franchise network is a global real estate system of franchisee owned and operated offices, and their affiliated independent professionals. RE/MAX affiliates lead the industry in professional designations, experience and production. RE/MAX Valley Real Estate and RE/MAX International are Equal Opportunity Employers and support the Fair Housing Act.