Boardman, Ohio Real Estate & REALTORS®
RE/MAX Balloon - Above The Crowd
Premier Brand Name Awareness
RE/MAX Hot-air Balloon
The First RE/MAX Balloon
Admittedly, when RE/MAX first began its relationship with hot-air ballooning in 1978, the motivation was pretty straight-forward: as a fledgling real estate network we needed a marketing image that would get noticed.
Just five years old at the time, RE/MAX already held more market share in Denver, the network's birthplace, than any competitor. Word of mouth was spreading fast about the network of highly experienced real estate agents who were proving to be more experienced, productive and knowledgeable than anyone else on the scene.
RE/MAX International executives in Denver enthusiastically adopted the balloon image as the corporate logo. Within a year, Colorado had its own RE/MAX Balloon, and featured it prominently in a local television campaign. Within four months, RE/MAX held top name recognition in the Denver market.
Growth of the Fleet
The first gathering of RE/MAX Balloons was at the 1982 RE/MAX Great Balloon Race in Toronto. Six balloons participated.
Only six years later, 18 RE/MAX Hot Air Balloons were brought together outside Fenton, Mich. Spectacular helicopter footage of their morning flight over misty Midwestern countryside provided the basis of the RE/MAX "Take a Step Above the Crowd"® advertising campaign.
The third and thus far the largest mass ascension of RE/MAX Balloons took place in the foothills outside Denver in 1989, when 54 RE/MAX Balloons launched and were filmed in flight for yet another RE/MAX commercial. The grand RE/MAX ascension took place a day before the opening of the RE/MAX Balloon Festival, the largest charity balloon event ever held. Attracting 223 hot-air balloons from across North America, the festival was a fun-flying meet designed on a grand scale. Proceeds from the sale of tickets were shared between children's charities.
Promotion and Advertising
Besides highlighting promotional events, RE/MAX Balloons fly at all the major - and many minor - hot-air balloon meets across North America. RE/MAX Balloon pilots introduce school classes to ballooning, and couples ask to be married in the balloon.
The average RE/MAX Balloon makes 65 appearances a year, each event averaging more than an hour, for a fleet total of about 6,400 hours of advertising - equal to nearly nine months of 24-hour flying. RE/MAX expects to pass the 100-balloon fleet milestone in the near future.
A company image seven stories tall. Multiply that by more than 120 and you have the largest fleet of hot air balloons in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with the RE/MAX logo participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.
Sale Away® Balloon
Since 1979, the red, white and blue RE/MAX yard sign has symbolized new beginnings for millions of people around the world. Now this emblem sales away from the front yard and takes to the sky.
More than 27 times taller than a standard RE/MAX yard sign, and large enough to cover five average-size North American homes, the Sale Away Special-Shape Hot Air Balloon is the newest addition to the RE/MAX Balloon fleet. An estimated 100,000 people will see Sale Away every time it flies at RE/MAX events, charity fundraisers, sporting events and major balloon festivals.
RE/MAX Valley Real Estate can arrange for the famous RE/MAX hot air balloon to fly at your next event or public gathering.
The balloon is securely tethered and will rise nearly 100 ft. into the air. It's quite a spectacular site and sure to draw a crowd adding to the success and allure of your event.
You need an open space app. 200 ft. X 200 ft. We ask that we be permitted to ask for a donation of $5.00 per ride for our charities
Also available is our "Above The Crowd" Kids Bouncer (see side bar) is also available.
|RE/MAX Valley Balloon Flight Schedule|
|Ballooning With RE/MAX |
- a free informative booklet about hot air balloons and hot air flight.
|The Balloonist's Prayer|
May the winds welcome you with softness.
May the sun bless you with his warm hands.
May you fly so high and so well
That God joins you in laughter
And sets you gently back
Into the loving arms of Mother Earth.
Sail Away Fun Facts
- Sale Away took 150 hours to design.
- Sale Away is 41 feet tall and 54.5 feet wide
- Three seamstresses worked full-time for three weeks to stitch together the 3,390 yards of fabric.
- More than 11 miles of thread was used.
- The RE/MAX Balloon images on the sides of Sale Away are 21 feet tall.
- Two gas-powered inflator fans, each equipped with 24-inch propellers, are used for inflation.
- The envelope weighs 589 pounds.
"Above The Crowd"
for your next
fund raising event
|Our giant 15'x15' inflatable Above The Crowd Bouncer is great for kids of all ages and adds fun and excitement to almost any kind of party, fund raiser, or celebration. |
Just give us a call and we'll be happy to show you how easy it is! We'll deliver it, set it up and take it down.
All proceeds from the "Above The Crowd" Bounce 'a' Round go to your charity (after approval of RE/MAX Valley Real Estate) or to a charity specified by RE/MAX Valley Real Estate.
Our "Above The Crowd" Kids Bouncer is also available for private parties for a $100 donation to the Mahoning Valley Rescue Mission or The Children's Miracle Network.
|RE/MAX Valley Real Estate||Phone: (330) 629 - 9200|
| 1040 South Commons Place, #102||Fax: (330) 629 - 9201|
| Youngstown, Ohio 44514||Free: (866) 629 - HOME|
| Driving Directions|
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|Copyright © 2009|
Valley Real Estate
All rights reserved.
RE/MAX Valley Real Estate
LICENSED in STATE of OHIO
is an independently owned and independently operated franchise of RE/MAX International Inc. The RE/MAX franchise network is a global real estate system of franchisee owned and operated offices, and their affiliated independent professionals. RE/MAX affiliates lead the industry in professional designations, experience and production. RE/MAX Valley Real Estate and RE/MAX International are Equal Opportunity Employers and support the Fair Housing Act.